Chris Buffa for Industrygamers.com:

“The biggest mistake a developer can make when starting iOS development is to expect he or she will reach a hundred thousand users just because there are millions of iPhone users. Reaching the 100k milestone is hard as hell.”

There is a lot in this feature worth reading – developers talk about the problems they face with third-party publishers, issues with overambitious game design, and some of the problems associated with PR, such as dealing with shady sites that charge for reviews.