The Next Web:

Ken Segall served as Apple’s agency creative director under Steve Jobs from the NeXT years on through, including some years under John Sculley’s disastrous reign. Now he’s written a book, called Insanely Simple: The Obsession That Drives Apple’s Success.If you’re unfamiliar with Segall, he runs an excellent personal blog Observatory, the parody site Scoopertino and was the guy who came up with the name iMac. He was also involved in the seminal Think Different ad campaign. So yeah, he knows a few things about Apple and the way that Steve Jobs worked.

“Insanely Simple” will be available April 26th and you can pre-order at iBooks, Amazon, Barnes & Noble and others.