Pocket-lint:

“TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.“So, from that perspective, it’s not a great concern but it remains to be seen what they’re going to come out with, if anything.”

Seems a lot like what RIM said about the iPhone in 2007.