TIME:

Though Facebook’s SEC filings are dominating headlines, social neophyte Pinterest is gaining traction and plenty of buzz as the newest social media darling.According to comScore, Pinterest was the fastest growing independent site to hit 10 million monthly unique visits in the U.S., while a new report claims it drives more referral traffic to online retailers than Google+, YouTube, Reddit and LinkedIn combined.But is Pinterest just a digital arts and crafts bulletin board piggybacking off of a social phenomenon, or is there value in joining?