New York Times:

Analysts said the strategy of going head to head with arguably the most successful retail chain of the 21st century could be a smart move, although it is unlikely that Microsoft Stores will be money engines in the way Apple Stores have been.Microsoft has had nearly a decade to study Apple Stores and, despite the obvious similarities, has added a few new wrinkles. The new Palo Alto store will be bigger than Apple’s. It will have a dedicated space for local community organizations and schools. And it, like newer Microsoft Stores, will have a section devoted to small businesses.

How is “bigger” a wrinkle? And remember, Apple Stores started off with dedicated spaces – but found they didn’t need them to draw in crowds.