Adrants:

Mirroring the movie Ferris Bueller’s Day Off, this long version of a RPA-created Honda CR-V commercial that will air during the Super Bowl follows Matthew Broderick throughout his day as he, like his character did in the movie, calls in sick and has a day of adventure.The video, directed by Todd Philips, has a couple dozen Easter egg references to the movie including a reference to Rooney’s secretary Grace. See if you can count them all.

Watch the full two and a half minute version of the ad, starring Matthew Broderick riffing off his “Ferris Bueller” character. The full commercial is unlikely to be shown in its entirety during the Big Game.