Inside Apple’s secret packaging room

NetworkWorld:

Adam Lashinsky’s upcoming book, Inside Apple, provides an intriguing look into the inner workings at Apple while examining the management and product development strategies they’ve implemented to create numerous game-changing devices.Now it’s no secret that Apple sweats every last detail when it comes to their products – which if anything, is actually an understatement.To fully grasp how seriously Apple executives sweat the small stuff, consider this: For months, a packaging designer was holed up in this room performing the most mundane of tasks – opening boxes.

Always sweat the small stuff.