Alex Brooks:

The site I want to read doesn’t churn out the same news and rumours that thousands of other sites have, the site I want to read doesn’t post fanatical rumours from idiotic sources. To make matters worse this churn effect often comes with a form of chinese whispers, led mainly by eccentric, traffic seeking asshole bloggers who are unable to distinguish fact and fiction, unable to pick up the phone to a public relations team to check a detail or more unbelievably spend the time to produce something thoughtful.

Good luck with the changes.