TransGaming expands interactive TV footprint with Oberon acquisition

IndustryGamers:

TransGaming has announced that it has acquired the Interactive TV & Connected TV division of Oberon Media for $7 million in stocks and cash. This will grant the company additional revenue via distribution agreements with a number of leading Smart TV manufacturers in North America and the Indo-Pacific region, giving TransGaming reach to over 50 million households in addition to over 100 new game titles.

TransGaming is best known to Mac users as a developer and publisher of Mac games. Its Cider translation layer technology has been used to bring dozens of titles to the Mac, including Dragon Age, The Sims 3, and FIFA Soccer 12.

But Mac game conversions are only one aspect of its business. TransGaming also makes GameTree TV, which competes with services like OnLive to provide on-demand gaming on the television similar to how Netflix streaming works. GameTree TV focuses on casual game delivery, and Oberon’s efforts have been squarely in that space as well.