Jason Gross:

With virtually every website, good UX design can be sectioned into three parts or events: introduction, consumption and reaction. Content is at the core, the meat of what the user is looking for, and on both sides of the content are events that are driven by a well-executed design.

This is what I tried to do with The Loop’s new design. Making a simple design that highlights the content is much more difficult than what I thought it would be.