Adobe will announce on Thursday that demand for its Production Premium CS5.5 video tools has exploded this year, and they have Apple to thank.
Demand for Adobe’s video creation tools has grown 22 percent year-over-year, but the big news is on the Mac side. The company said that it’s seen 45 percent growth on the Mac.
Adobe says the growth on the Mac is fueled by the large number of Final Cut Pro X users switching to Premiere Pro.
After releasing Final Cut Pro X, Apple faced a backlash from users. Adobe stepped in and welcomed users to its platform. Adobe created video tutorials and published documents to help Final Cut users switch to Adobe products.