ZDNet:

Mind you, there is one word in that previous paragraph that really caught my attention, “suspected.”It leads me to wonder whether these organizations can really say with authority that the manufacturing organizations and sites that it is targeting are actually working with Apple, or whether they are making an educated guess based on Apple’s voluminous supply chain. No one really knows, and that is part of the problem.

Apple gets in the crosshairs of environmental organizations because they are a high-profile organization. Saying “Apple” draws attention to their cause. The SEO sure can’t hurt their Web traffic, either.