Reports began to surface yesterday that Apple would hold a special event on September 7 to launch the new iPhone, but that’s not happening.

[ad#Google Adsense 300×250 in story]According to my sources, Apple will not have an event or launch the next iPhone on September 7. It’s hard to say how that specific date was chosen by the sites that started the rumor, other than it fits into the timeline of previous Apple events.

Typically Apple uses its September event to launch new iPods for the Christmas shopping season, but it is widely expected that the company will use this year’s event to launch a new iPhone.

Speculation seems split on whether the device will be a small upgrade of the iPhone 4 or a major redesign with many new features.