You know things are getting bad at your company when your senior managers publish pleas in the press to get you to change. That’s what happened today at RIM.

[ad#Google Adsense 300×250 in story]A high-level RIM employee wrote a letter published by BGR.com imploring the leaders of RIM to change how they are doing business. BGR said they verified, but have not published, the identity of the employee.

For a company to be successful, they have to be innovative and see where their faults and weaknesses are — clearly the Co-CEOs don’t see this, which is why they are in the trouble they are.

The open letter talks about making decisions based on what’s best for the end user — not just what partners want — and not adding features just for the sake of being different. (Adobe Flash fits into this category).

“We simply have to admit that Apple is nailing this and it is one of the reasons they have people lining up overnight at stores around the world, and products sold out for months,” wrote the RIM employee. “These people aren’t hypnotized zombies, they simply love beautifully designed products that are user centric and work how they are supposed to work.”

Reading the letter, most of the points make sense, but they are such common sense points that it must scare RIM employees and investors that the co-CEOs don’t see them too.