RIM shareholders were probably sitting back with their mouths hanging open yesterday as the interview with the company’s co-CEOs hit the Internet.

[ad#Google Adsense 300×250 in story]RIM is one week away from the release of the PlayBook, a product that could make or break the company, and instead of remaining quiet, the CEOs give an interview. Mistake.

I suppose giving an interview isn’t a bad idea if you are a masterful speaker like Steve Jobs, but if your name is Lazaridis or Balsillie, you should avoid interviews like the plague. In a moment of trying to be helpful, I actually recommended this to RIM a couple of weeks ago, but they didn’t listen.

So, what brilliance did we get from RIM? One week away from the PlayBook introduction, what wisdom did the co-CEOs impart on us? Let’s take a look at what Mike “Whine” Lazaridis had to say.

“Why is it that people don’t appreciate our profits? Why is it that people don’t appreciate our growth? Why is it that people don’t appreciate the fact that we spent the last four years going global? Why is it that people don’t appreciate that we have 500 carriers in 170 countries with products in almost 30 languages?,” said Lazaridis.

Seriously? The fact that you asked those questions in public is one very good reason that people are losing faith in your company. Even if you have those questions, you keep them to yourself.

Better yet, ask your co-CEO Jim “Denial” Balsillie and he’ll tell you that it’s not really what everyone thinks. As good as “Whine” is at acting like a crying schoolgirl, “Denial” is just as good at turning his back on what everyone else knows — RIM has no strategy.

In the same interview Jim Balsillie “vigorously rejected suggestions,” that RIM wasn’t prepared for the tablet to take over the market.

That is a big fat “Denial.”

RIM has said that the PlayBook was about “choosing the right moment, the right time, the right technology.”

Right. Two versions after the Apple’s iPad, seven months after you first announced the PlayBook that didn’t exist, and after the iPad generated $9.5 billion out of the $9.566 billion in tablet revenue.

That seems like perfect timing. And yet you continue to ask silly questions in interviews one week before the release of the PlayBook.

If Apple executives were sitting in a bunker, thinking up crazy ideas of what RIM could do to sink themselves before launching a major product, not even they would come up with something as crazy as doing an interview with “Whine” and “Denial.”

If you take RIM’s two CEOs and throw in the company’s three COOs, you’ll have five of the seven dwarfs. I can’t wait to see what happens next.