Apple may be looking to expand the reach of its AirPlay technology, allowing users to stream video directly onto their television sets.

[ad#Google Adsense 300×250 in story]The plan would call for Apple to license AirPlay to other companies so they could include it in their devices. Users would then be able stream video from their iPhone and iPads to the TV, according to Bloomberg.

Currently, Apple’s AirPlay requires an Apple TV device to be placed between the iPhone or iPad and the TV set. The audio or video is sent wirelessly to the Apple TV, then displayed on the television screen.

Under the new plan, consumers could bypass the need for an Apple TV.

If Apple decides to go ahead with the plan, Bloomeberg’s unnamed sources say devices equipped with AirPlay could be available this year.