Remember earlier this week when Yahoo CEO took a shot at Apple and its iAds? She really should have checked her backyard before spewing. In an interview with Reuters, Yahoo CEO Carol Bartz commented on Apple’s iAd service.
“That’s going to fall apart for them,” Bartz said about Apple’s iAd service. “Advertisers are not going to have that type of control over them. Apple wants total control over those ads.”
Bartz is referring to reports that Apple is putting too many demands on its advertisers to create ads that reflect Steve Jobs’ vision for what iAds should be. For instance, the interactivity with iAds let you remain in the app that you are using while viewing an ad and getting more information about the product.
The problem is that while Bartz is dissing iAds, her company is creating and buying ads on the service.
That’s really something she should have known or least talked about. Maybe she didn’t know. Either way, it’s amusing.