There is no doubt that Apple’s focus over the last couple of years has been on its mobile devices and operating system. However, if the latest quarter proves anything, it proves that the Mac is far from dead. When Apple announced the lineup for its Worldwide Developers Conference, the Mac was conspicuously missing. Apple even took the time to remove Mac developers from the Apple Design Awards, instead opting to only include iOS developers.
This lead many people to believe that Apple was giving up on the Mac completely. Nothing could be further from the truth.
In the latest quarterly earnings Apple set a new quarterly record for Mac shipments at 3.47 million units. Just to give you an idea of what that means over last year’s Mac shipments, it’s a 33 percent increase.
What people have to remember is that Apple is not just a computer company anymore. They are a consumer electronics company and the focus of its engineers will shift from time to time so it can complete projects.
This year that project was iOS 4. Apple moved resources from other places in the company to get that finished. Most notably, Mac OS X development.
The other major thing to remember is that Apple shipped 3.27 million iPads during the quarter. That’s significant because the iPad didn’t eat into Mac sales. They may have taken some PC business and most likely a lot of Netbook sales, but nothing from the Mac.
Clearly, increased sales for the iPhone, the introduction of the iPad and the popular iPod are driving sales of the Mac to the highest levels the company has ever seen.