Over the years Sony has developed a reputation for being arrogant. It’s a reputation that is somewhat deserved, especially when paired with comments made by former Sony chairman and CEO Ken Kutagari (who once told reporters that the PS3’s extraordinary price – $599 at launch – should encourage people to work longer hours to afford one, for example). That isn’t stopping Sony Computer Entertainment Australia executive Michael Ephraim from calling the kettle black by accusing Apple of arrogance, however.

“I don’t think we are arrogant anymore,” he told the Brisbane Times in a recent interview. “I think we can name a company that is a fruit that is in the news a lot about their arrogance. I think they have taken the mantle from us, if we were ever arrogant!”

Apple Is More Arrogant, suggests Sony [IndustryGamers]