Ars Technica posted a great article on how ad blocking is affecting its business. While we’re not quite as big as Ars, the same principles apply. We are trying to bring readers interesting content everyday — the way we make money is through advertising. If everyone used an ad blocker, we wouldn’t have jobs.

The Loop isn’t a hobby for me — this is how I make my living. I’ve been doing this for 15 years now and have been through a lot of ups and downs in the industry. If you use an ad blocker, take a minute to think about how it affects the sites you are using it on.

Why Ad Blocking is devastating to the sites you love [Ars Technica]